Logo & Branding
Design Strategy: To create a playful, hand-drawn logo inspired by 1960's lettering. To create a brand that reflects the colorful, playful nature of the brand's story and compliments the line of handmade products.
About The Company: Camp Smartypants was a line of colorful art, greeting cards and handmade goods inspired by childhood memories of summer camp adventures. Open 2009-2014.
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